NRMCA Professional Sales Course

The Professional Sales course is a two-and-a half day program designed for sales, service, and marketing professionals in the materials supply industry. This highly interactive classroom program challenges participants to move beyond the “commodity mindset” and focus on selling value through differentiation, service, and relationships. Attendees will learn practical strategies to improve margins, strengthen customer partnerships, and adapt their approach to diverse markets and negotiation styles. By the end of the program, participants will be equipped with tools to manage time and technology more effectively, communicate value with confidence, and build sustainable account strategies.

Course Learning Objectives:
As a result of engaging in this course, the Professional Sales Course participant will be able to:

• Shift from price-based selling to value-based selling by highlighting differentiation, service, and relationships. This will help you improve margins and strengthen customer partnerships. fManage your time and technology more effectively to increase efficiency in the sales process. You’ll leave with practical tools to streamline your daily work.
• Build account strategies by segmenting markets and tailoring approaches to customer characteristics. These strategies will allow you to maximize profitability and customer success. fCommunicate value clearly by blending communication styles, presenting features and benefits, and adapting to customer negotiation preferences. This will help you connect with diverse buyers more effectively.
• Recognize customer dissatisfiers and create unique value propositions for products and services. These skills will enable you to strengthen satisfaction, loyalty, and long-term relationships.